As folks in this industry, our days are full...

Between clients, family, and everything in between, it feels impossible to carve out time to actually work on our business. Courses sit unfinished. Ideas never make it off the page. We know what we should do, but finding the space to do it, or knowing what to start with feels impossible. That is why I created the Better Your Business Membership - a guided experience created for industry partners; realtors, mortgage agents, media experts and stagers - who are ready to stop spinning their wheels and start building a business that feels aligned, profitable, and sustainable. It is a supportive community designed for those who are ready to see real, consistent progress — even with a packed schedule.

With weekly 60-minute calls that combine:

Bite-sized lessons

Quick, powerful strategies you can apply right away

Implementation time

No more “someday” — you’ll do the work during the calls

Q&A + Support

Get your questions answered, and learn from others

You’ll leave each call closer to your goals.

Most of the time, you don’t need the expensive, fancy gadgets or whatever other shiny thing is being thrown at you.  You just need a space to take intentional action, with structure and support that keeps you moving forward. 

Each week, you will show up with a plan, learn something meaningful, and take action in real time.

This is about focus, follow-through, and building a business that works for you. Why quick weekly calls? When you focus on getting just 1% better each week, the results add up fast. In just a few consistent months, your business can feel completely different — more organized, more aligned, and finally moving in the direction you’ve been craving. This isn’t about adding more to your plate. It’s about clearing the mental clutter and finally checking off those lingering tasks you’ve been meaning to get to. The ones you know matter, but you haven’t had the time or headspace to tackle. This is for you if you are tired of doing it alone, if you want to work smarter, not harder. You crave accountability, structure and a feeling of momentum. You value collaboration and abundance over competition and scarcity. You want to build a business off relationships, not just transactions. Spots are limited — join the membership today and start building the business you know is possible. 

What's Included: 

One live, themed call each Monday at 10:00am

We will plan for 60 minutes, but when available, I will help  as long as I can

A private membership portal

Weekly replays, worksheets, templates, and downloads are stored so you can access anytime during your membership

50% off private coaching calls for 1:1 support

Perfect if you need individual advice or implementation time!

Aligned Marketing & Visibility

Build a standout brand and show up with intention to attract the right clients in the right places.

Client Experience & Nurture

Create a seamless, personal, and professional journey that keeps clients coming back and referring you with confidence.

Business Foundations & Flow

Design a business that runs smoothly behind the scenes and supports the lifestyle and growth you actually want.

About Cheryl

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

”
I've taken several business courses with Cher and had the chance to attend the Women in Real Estate Retreat—and I absolutely love learning from her. Cher has a way of breaking things down so they actually feel doable, and she always brings a fresh, honest perspective that I really connect with. Her classes are practical, inspiring, and packed with ideas you can actually implement. Since learning from her, email marketing has become a regular part of my routine, and I finally hosted my first community event last month—which sold out in just three days! It was such a success and something I might not have had the confidence to do a year ago. Cher has played a huge role in helping me grow both personally and professionally, and 2025 is already shaping up to be my busiest year yet. I can honestly say she's been a big part of that momentum. So grateful for all the insight, encouragement, and support she shares!
Christine P

Guelph, ON

”
What can I say about the amazing miss Cheryl. Once upon a time there was a realtor. Who was struggling with her direction in business and trying to sort out how she was feeling and fueling her mind surrounding the day to day demands of real estate. After a few conversations with Cheryl and some alternative perspectives that were not considered, this real estate boss babe felt realigned with her purpose and back on track to serve her clients in a meaningful and less overwhelming way. Cheryl is the best. Hire her now. The end.
Brittany S.

Waterloo, ON

Examples of Call Topics

28 Chapters · 47 Lessons

  1. 1

    Welcome to BYB: The Realtor Membership

    1. (Included in full purchase)

      Welcome to the Better Your Business Mastermind

    2. (Included in full purchase)

      Start Here + Welcome!

    3. (Included in full purchase)

      Need to Knows

  2. 2

    Call One: Audit & Align

    1. (Included in full purchase)

      Audit & Align: what’s working, what’s not, and how do we best move forward

    2. (Included in full purchase)

      Call Recording

    3. (Included in full purchase)

      Worksheet

    4. (Included in full purchase)

      Canva Vision board link

  3. 3

    Call Two: Client Clarity

    1. (Included in full purchase)

      Client Reach Clarity: how many clients do you actually need to reach your goals

    2. (Included in full purchase)

      Call Recording

    3. (Included in full purchase)

      Worksheet

  4. 4

    Call Three: Ideal Client Creation - Part 1: Creation

    1. (Included in full purchase)

      Ideal Client Creation: define what clients that bring joy and ease to your life

    2. (Included in full purchase)

      Call Recording

  5. 5

    Call Four: Ideal Client: Messaging

    1. (Included in full purchase)

      Ideal Client Messaging: how do we speak to them to convert them

    2. (Included in full purchase)

      Call Recording

    3. (Included in full purchase)

      Worksheet

  6. 6

    Community Call

    1. (Included in full purchase)

      Community Call: Q&As, coworking, coaching & live implementing

    2. (Included in full purchase)

      Call Recording

    3. (Included in full purchase)

      CRM template

  7. 7

    Call Six: Expert Guest Speaker

    1. (Included in full purchase)

      Content Strategist + Visibility Coach

    2. (Included in full purchase)

      Presentation Slides

  8. 8

    Call Seven: Calendar Buildout

    1. (Included in full purchase)

      Calendar Buildout: no more dropping the ball or not knowing what to do each day

    2. (Included in full purchase)

      Call Recording

  9. 9

    Call Eight: Expert Guest Speaker

    1. (Included in full purchase)

      Financial Planner

  10. 10

    Call Nine: Branding Breakthrough

    1. (Included in full purchase)

      Branding Breakthrough: create or uplevel your brand to something you love

    2. (Included in full purchase)

      Call Recording

  11. 11

    Call Ten: Community Call: Content Brainstorm

    1. (Included in full purchase)

      Community Call: Content Brainstorm

  12. 12

    Call Eleven: Inbox Magic - The Set Up

    1. (Included in full purchase)

      Inbox Magic - The Set Up: Finally start your email marketing templates and routines

    2. (Included in full purchase)

      Slides

  13. 13

    Inbox Magic - Your Ongoing Email

    1. (Included in full purchase)

      Inbox Magic - Your Ongoing Email: Create a repeatable template that your future clients will love!

    2. (Included in full purchase)

      Slides

  14. 14

    Inbox Magic - Building Our List

    1. (Included in full purchase)

      Inbox magic - Building our List: How to grow your database with clients you love!

    2. (Included in full purchase)

      Video

  15. 15

    Community Connection: The Plan

    1. (Included in full purchase)

      Community Connection: how to give back to your community so it gives back to you

    2. (Included in full purchase)

      Video

  16. 16

    Community Call

    1. (Included in full purchase)

      Copy of Community Call: Q&As, coworking, coaching & live implementing

  17. 17

    Community Connection: The Execution

    1. (Included in full purchase)

      Community Connection: what is needed to stand out in a community of your choice

  18. 18

    Farming Strategy

    1. (Included in full purchase)

      Farming Strategy with Authenticity: own a neighbourhood or community of your choice

  19. 19

    Stress-Free Systems - Lead

    1. (Included in full purchase)

      Stress-Free Systems - Lead Edition: create a routine that brings you ideal clients with joy and ease

  20. 20

    Stress-Free Systems - Buyer Journey

    1. (Included in full purchase)

      Stress-Free Systems - Buyer Edition: from onboarding and shopping to closing and nurturing, we will systemize the whole journey

  21. 21

    Stress-Free Systems - Seller Journey

    1. (Included in full purchase)

      Stress-Free Systems - Seller Edition: from onboarding and prepping to closing and nurturing, we will systemize the whole journey

  22. 22

    Stress-Free Systems - Post-Close

    1. (Included in full purchase)

      Stress-Free Systems - Post Closing Edition: how to stay top of mind and gain referrals

  23. 23

    Community Call

    1. (Included in full purchase)

      Copy of Community Call: Q&As, coworking, coaching & live implementing

  24. 24

    Nail Down Your Nurture

    1. (Included in full purchase)

      Nail Down Your Nurture: plan out all your personal touches that make you stand out

  25. 25

    Your Known-Fors

    1. (Included in full purchase)

      Your Known-Fors: identify your values and how to communicate them

  26. 26

    Your Marketing Formula

    1. (Included in full purchase)

      Your Marketing Formula: so every piece of content hits!

  27. 27

    Community Call

    1. (Included in full purchase)

      Copy of Community Call: Q&As, coworking, coaching & live implementing

  28. 28

    Social Media with Intention: The Delivery

    1. (Included in full purchase)

      Social Media with Intention - The Delivery: build templates to making staying consistent the easiest part of your business